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You Need A Plan - part 2 of 1 2 3
by Jim Chamberlain Published 01/08/2010
This brings up an important point. When you take a really nice shot, look for a companion piece to put with it. Two framed pieces are easier to sell (and more profitable) than one. I have more success with multiple images decorating homes than a single image.
With the popularity of canvas wraps, the question often comes up about framing. In my area frames are almost always called for because of the more formal, traditional look of the piece, versus the less formal gallery wrap. My wallet also likes to see frames on as many pieces as possible
One of the first things I did when I made my lifestyle change was spend a week volunteering in an art gallery. I wanted to see how people bought art, what questions were they asking, and how did they purchase it? Did they pay asking price or was there any negotiation on discounts? I wanted to understand what I call 'collector status', those clients buying multiple pieces. This helped me put together a selling strategy.
My marketing plan included the decision to show my work in local jewellery stores and upscale restaurants, as well as designer furniture and accessory stores. I avoided galleries for years because of the restrictions they put on artists with exclusivity. I can sell way more pieces from multiple sources than an art gallery can in any one year. I don't pay commissions to the retailers since I'm decorating their space with beautiful images. Galleries will take 40 to 50%; a nice cut that can price you out of the market. This allows me to price my work a little lower with a greater profit, selling more pieces than an art gallery with higher prices and a commission added in
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1st Published 01/08/2010
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